{
  "id": "02",
  "content": [
    {
      "type": "heading",
      "text": "Audience, Intent and Stage"
    },
    {
      "type": "text",
      "html": "Visitors arrive with different levels of awareness. Some are discovering a problem, some are comparing options, and some are ready to act. A useful site recognizes those stages."
    },
    {
      "type": "text",
      "html": "A page should match the visitor's intent. A beginner needs orientation and plain language. A ready buyer needs proof, details, pricing, timing, and a clear next step."
    },
    {
      "type": "text",
      "html": "When pages ignore stage, they feel either too vague or too pushy. The knowledge ladder works best when each page helps the visitor climb one step at a time."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Label a page as awareness, comparison, decision, or support. Then remove anything that does not help that stage."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "Why does visitor stage matter?",
        "options": [
          {
            "id": "a",
            "text": "Different stages need different information"
          },
          {
            "id": "b",
            "text": "Every visitor has the same question"
          },
          {
            "id": "c",
            "text": "It replaces analytics"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "What is a knowledge ladder?",
        "options": [
          {
            "id": "a",
            "text": "A sequence that helps visitors move forward step by step"
          },
          {
            "id": "b",
            "text": "A DNS record type"
          },
          {
            "id": "c",
            "text": "A way to hide content"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}