{
  "id": "03",
  "content": [
    {
      "type": "heading",
      "text": "Page Promise and Above-the-Fold Clarity"
    },
    {
      "type": "text",
      "html": "The first screen should make the page promise clear. Visitors should quickly understand what the page is about, who it is for, and why they should continue."
    },
    {
      "type": "text",
      "html": "Clarity beats cleverness when the visitor is uncertain. A strong headline, short supporting text, and visible next action help people decide whether they are in the right place."
    },
    {
      "type": "text",
      "html": "The page promise should match the ad, search result, email, QR code, or internal link that brought the visitor there. Mismatch creates distrust."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Read only the first screen of a page. If you cannot explain the offer in ten seconds, rewrite the headline and supporting copy."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "What should the first screen clarify?",
        "options": [
          {
            "id": "a",
            "text": "What the page is about, who it is for, and why to continue"
          },
          {
            "id": "b",
            "text": "Every legal detail"
          },
          {
            "id": "c",
            "text": "The server operating system"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "What happens when a page promise mismatches the source link?",
        "options": [
          {
            "id": "a",
            "text": "Trust drops"
          },
          {
            "id": "b",
            "text": "DNS improves automatically"
          },
          {
            "id": "c",
            "text": "Visitors always convert"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}