{
  "id": "06",
  "content": [
    {
      "type": "heading",
      "text": "Calls to Action That Fit the Journey"
    },
    {
      "type": "text",
      "html": "A call to action is not just a button. It is a decision point. The right CTA depends on visitor stage: learn more, compare, request help, buy, subscribe, download, or start a tool."
    },
    {
      "type": "text",
      "html": "A page can have primary and secondary actions. The primary action should match the main goal, while secondary actions help visitors who need more confidence first."
    },
    {
      "type": "text",
      "html": "Good CTA text is specific. 'Start course', 'Check your site', or 'Request a quote' is clearer than a vague 'Submit'."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> For each important page, define one primary CTA and one supportive secondary CTA. Remove actions that compete without helping."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "What should a CTA match?",
        "options": [
          {
            "id": "a",
            "text": "The visitor stage and page goal"
          },
          {
            "id": "b",
            "text": "A random color trend"
          },
          {
            "id": "c",
            "text": "Only the footer"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "Which CTA text is clearer?",
        "options": [
          {
            "id": "a",
            "text": "Start course"
          },
          {
            "id": "b",
            "text": "Submit"
          },
          {
            "id": "c",
            "text": "Click"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}