{
  "id": "07",
  "content": [
    {
      "type": "heading",
      "text": "Landing Pages and Campaign Continuity"
    },
    {
      "type": "text",
      "html": "A landing page should continue the story that started in the campaign. The source, promise, page headline, content, and CTA should feel like one connected path."
    },
    {
      "type": "text",
      "html": "Campaign continuity improves both trust and measurement. If a UTM campaign promises a checklist, the page should deliver that checklist or explain exactly how to get it."
    },
    {
      "type": "text",
      "html": "A landing page does not need every site feature. It needs the right message, proof, action, and tracking for that campaign."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Compare one campaign link with its landing page. Check if the wording, offer, audience, and CTA match."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "What should a landing page continue?",
        "options": [
          {
            "id": "a",
            "text": "The story and promise from the campaign"
          },
          {
            "id": "b",
            "text": "An unrelated product line"
          },
          {
            "id": "c",
            "text": "A hidden DNS setup"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "What should a campaign landing page avoid?",
        "options": [
          {
            "id": "a",
            "text": "Unnecessary distractions"
          },
          {
            "id": "b",
            "text": "A clear CTA"
          },
          {
            "id": "c",
            "text": "Relevant proof"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}