{
  "id": "08",
  "content": [
    {
      "type": "heading",
      "text": "Measuring Content Performance"
    },
    {
      "type": "text",
      "html": "Content performance is not only page views. Useful measures include scroll depth, CTA clicks, form completions, returning visitors, search queries, assisted conversions, and support questions reduced."
    },
    {
      "type": "text",
      "html": "Metrics should match the page job. A support page may be successful when it reduces emails. A landing page may be successful when qualified visitors take the next step."
    },
    {
      "type": "text",
      "html": "Do not optimize every page for the same number. Different pages play different roles in the knowledge ladder."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Choose one metric for understanding, one for action, and one for trust for a key page."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "Why should metrics match the page job?",
        "options": [
          {
            "id": "a",
            "text": "Different pages have different purposes"
          },
          {
            "id": "b",
            "text": "All pages should chase one number"
          },
          {
            "id": "c",
            "text": "Metrics replace content"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "Which can be a content performance signal?",
        "options": [
          {
            "id": "a",
            "text": "CTA clicks or reduced support questions"
          },
          {
            "id": "b",
            "text": "Only server CPU temperature"
          },
          {
            "id": "c",
            "text": "Only file extensions"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}