{
  "id": "09",
  "content": [
    {
      "type": "heading",
      "text": "Iteration Without Breaking Trust"
    },
    {
      "type": "text",
      "html": "Content improvement should be deliberate. Change one meaningful thing at a time when possible: headline, proof, CTA, section order, form length, or offer framing."
    },
    {
      "type": "text",
      "html": "Fast iteration is useful, but trust matters more than tricks. Do not mislead visitors just to increase clicks. A conversion that creates regret is not a win."
    },
    {
      "type": "text",
      "html": "Keep a content change log. It helps you learn which edits mattered and prevents teams from repeating the same debates later."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Create a simple log with date, page, change, reason, expected result, and review date."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "Why keep a content change log?",
        "options": [
          {
            "id": "a",
            "text": "To connect edits with later results"
          },
          {
            "id": "b",
            "text": "To hide mistakes"
          },
          {
            "id": "c",
            "text": "To replace testing"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "What should content iteration protect?",
        "options": [
          {
            "id": "a",
            "text": "Visitor trust"
          },
          {
            "id": "b",
            "text": "Confusion"
          },
          {
            "id": "c",
            "text": "Misleading promises"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}