{
  "id": "09",
  "content": [
    {
      "type": "heading",
      "text": "Measure, Iterate and Avoid SEO Noise"
    },
    {
      "type": "text",
      "html": "SEO improvement is measured over time. Track impressions, clicks, rankings, engagement, conversions, indexed pages, and technical issues."
    },
    {
      "type": "text",
      "html": "Avoid chasing every tiny score change. Focus on pages that matter, queries that match your audience, and fixes that improve both visitors and crawlability."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Keep an SEO change log with date, page, change made, reason, and review date. It helps separate real improvements from random movement."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "How should SEO improvement be evaluated?",
        "options": [
          {
            "id": "a",
            "text": "Over time with meaningful metrics"
          },
          {
            "id": "b",
            "text": "Only by guessing after one hour"
          },
          {
            "id": "c",
            "text": "By ignoring visitors"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "Why keep an SEO change log?",
        "options": [
          {
            "id": "a",
            "text": "To connect changes with later results"
          },
          {
            "id": "b",
            "text": "To hide all page titles"
          },
          {
            "id": "c",
            "text": "To make URLs longer for no reason"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}