{
  "id": "05",
  "content": [
    {
      "type": "heading",
      "text": "utm_campaign, utm_content and utm_term"
    },
    {
      "type": "text",
      "html": "<code>utm_campaign</code> names the overall promotion, launch, or initiative. It should be human-readable and stable across all links in the same campaign."
    },
    {
      "type": "text",
      "html": "<code>utm_content</code> distinguishes versions such as hero-button versus footer-link. <code>utm_term</code> is often used for paid keyword data or audience/targeting notes when useful."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Use campaign names like <code>spring-launch-2026</code> or <code>seo-course-promo</code>. Avoid vague names like <code>test</code>, <code>new</code>, or <code>campaign1</code>."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "Which parameter usually names the overall promotion?",
        "options": [
          {
            "id": "a",
            "text": "utm_campaign"
          },
          {
            "id": "b",
            "text": "utm_protocol"
          },
          {
            "id": "c",
            "text": "utm_cache"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "What can utm_content help compare?",
        "options": [
          {
            "id": "a",
            "text": "Different links or creative versions in the same campaign"
          },
          {
            "id": "b",
            "text": "Server file permissions"
          },
          {
            "id": "c",
            "text": "Database table names"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}