{
  "id": "08",
  "content": [
    {
      "type": "heading",
      "text": "Reading Campaign Reports"
    },
    {
      "type": "text",
      "html": "In analytics, UTM values become dimensions you can filter and compare. You can review sessions, conversions, engagement, revenue, or signups by source, medium, campaign, and content."
    },
    {
      "type": "text",
      "html": "Reports are only as clean as the input. If the same channel has five spellings, you may need cleanup or report filters before the results are useful."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Compare campaigns by outcome, not just clicks. A campaign with fewer visits can still win if it brings better leads or conversions."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "What do UTM values become in analytics?",
        "options": [
          {
            "id": "a",
            "text": "Report dimensions for filtering and comparison"
          },
          {
            "id": "b",
            "text": "Server passwords"
          },
          {
            "id": "c",
            "text": "Image compression settings"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "Why should reports look beyond clicks?",
        "options": [
          {
            "id": "a",
            "text": "Because conversions and lead quality may matter more"
          },
          {
            "id": "b",
            "text": "Because clicks are never recorded"
          },
          {
            "id": "c",
            "text": "Because UTM only works offline"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}