{
  "id": "09",
  "content": [
    {
      "type": "heading",
      "text": "Common UTM Mistakes"
    },
    {
      "type": "text",
      "html": "Common mistakes include tagging internal links, changing naming patterns mid-campaign, using private information in URLs, and adding campaign tags to pages that already redirect unpredictably."
    },
    {
      "type": "text",
      "html": "UTM parameters are visible to users and may be copied, logged, or shared. Do not place email addresses, names, phone numbers, or confidential data in campaign values."
    },
    {
      "type": "callout",
      "style": "info",
      "html": "<strong>Practice:</strong> Use UTM tags for inbound campaign links, not for navigation inside your own site. Internal UTM links can overwrite the original attribution."
    }
  ],
  "quiz": {
    "questions": [
      {
        "id": "q1",
        "type": "single",
        "text": "Why should private data not be placed in UTM values?",
        "options": [
          {
            "id": "a",
            "text": "UTM values are visible in URLs and logs"
          },
          {
            "id": "b",
            "text": "UTM values cannot contain letters"
          },
          {
            "id": "c",
            "text": "Analytics requires passwords in URLs"
          }
        ],
        "correct": [
          "a"
        ]
      },
      {
        "id": "q2",
        "type": "single",
        "text": "Why avoid UTM tags on internal navigation?",
        "options": [
          {
            "id": "a",
            "text": "They can overwrite original attribution"
          },
          {
            "id": "b",
            "text": "They make HTML invalid"
          },
          {
            "id": "c",
            "text": "They disable images"
          }
        ],
        "correct": [
          "a"
        ]
      }
    ]
  }
}